Author Archives: Mike Tuffrey

The number of purpose-led businesses is growing,  and with it the evidence of a pay-back for business and society. News breaks this week that the smoothie drinks company, innocent, has become a B Corp.  With its iconic products on most supermarket … Continue reading →

When talking about the social purpose of business, loose language results in a loss of focus on the end goal – so here’s a solution. The proposition is simple: that purpose-led businesses and brands outperform the average.  Surveys abound with … Continue reading →

With record amount of money being spent on sports sponsorship, should we expect a social as well as commercial return? At Corporate Citizenship this week, we assembled a premier league team to discuss whether sports sponsorship can – and should … Continue reading →

An event I chaired this week prompts me to ask – is concern about global warming getting lost in an alphabet soup of new initiatives?  Try and make sense of this…. The G20 has asked the FSB to look at … Continue reading →

They say they do, but companies are not good at giving them what they need – or so I found out during a conference we held this week at my consultancy, Corporate Citizenship.  Yesterday was a first for us at … Continue reading →

 As the year 2017 draws to a close, I’ll hazard a prediction about a rising trend for 2018 – a backlash by consumers about how companies use their data. As I write, here in London the shops are full. Households … Continue reading →

Two decades ago, a few pioneering companies came together in London to form a benchmarking group and that has now gone worldwide.  So what’s next for community investment?  Last week I spent an energising day in the company of 70 … Continue reading →