Author Archives: Mike Tuffrey

Welcome

Welcome to my website and occasional blog. I’m Mike Tuffrey – after a varied career, I’m now active as a non-executive director and adviser on business, government and sustainability. Based in London, I’ve combined work across all three sectors over … Continue reading

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What the ‘S’ in ESG really means

Despite the seeming ubiquity of the term ESG, understanding of one of its key components remains sketchy. Let’s be frank. For many in the investment management world, S means snooze when it comes to ESG. They’ve more pressing concerns – … Continue reading

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Webinar: Materiality 2020 – Time to hit the reset button?

In the middle of the global pandemic, my colleagues and I at Corporate Citizenship took a fresh look out how to conduct an effective process to discern the most important issues facing companies in their sustainability agenda. 2020 was a … Continue reading

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Friend or foe – the role of the CFO in sustainable business

“It’s all about the money, isn’t it?” That’s what the CFO of a French conglomerate said to me last week. Phrased as a question, he actually meant it as a statement of the blindingly obvious. Perhaps surprisingly for sustainability colleagues, my answer … Continue reading

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Book review: The Battle to Do Good: Inside McDonald’s Sustainability Journey

Mike Tuffrey, Co-founder of Corporate Citizenship, reviews a personal account of the inner workings of corporate sustainability at one of the world’s most recognisable brands. A “sustainability page-turner” is not a description one often finds associated with books in the … Continue reading

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Investors step up pressure on Global Goals

Latest research shows companies are still falling short on the SDGs, while investors move to close the funding gap. That means 2019 is the year to ratchet up the corporate act. As the year draws to a close, the clock … Continue reading

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Let’s stop playing SDG bingo

Progress by companies is proving patchy towards achieving the Global Goals. In a recent webinar, I discussed the need for them to embrace the logic of the business case and stop their pick-and-mix approach. The clock is ticking towards 2030 … Continue reading

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People are our greatest asset, at least until the robots take over

The government is rightly making firms report more about their employees. However big changes are underway in how companies organise their whole labour force, which the new approach misses, as well as the longer term trends towards automation. New corporate reporting … Continue reading

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Purpose pays – the evidence is clear

The number of purpose-led businesses is growing,  and with it the evidence of a pay-back for business and society. News breaks this week that the smoothie drinks company, innocent, has become a B Corp.  With its iconic products on most supermarket … Continue reading

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Careless talk hinders progress

When talking about the social purpose of business, loose language results in a loss of focus on the end goal – so here’s a solution. The proposition is simple: that purpose-led businesses and brands outperform the average.  Surveys abound with … Continue reading

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