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Category Archives: Business
Book review: The Battle to Do Good: Inside McDonald’s Sustainability Journey
Mike Tuffrey, Co-founder of Corporate Citizenship, reviews a personal account of the inner workings of corporate sustainability at one of the world’s most recognisable brands. A “sustainability page-turner” is not a description one often finds associated with books in the … Continue reading
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Investors step up pressure on Global Goals
Latest research shows companies are still falling short on the SDGs, while investors move to close the funding gap. That means 2019 is the year to ratchet up the corporate act. As the year draws to a close, the clock … Continue reading
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Let’s stop playing SDG bingo
Progress by companies is proving patchy towards achieving the Global Goals. In a recent webinar, I discussed the need for them to embrace the logic of the business case and stop their pick-and-mix approach. The clock is ticking towards 2030 … Continue reading
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People are our greatest asset, at least until the robots take over
The government is rightly making firms report more about their employees. However big changes are underway in how companies organise their whole labour force, which the new approach misses, as well as the longer term trends towards automation. New corporate reporting … Continue reading
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Purpose pays – the evidence is clear
The number of purpose-led businesses is growing, and with it the evidence of a pay-back for business and society. News breaks this week that the smoothie drinks company, innocent, has become a B Corp. With its iconic products on most supermarket … Continue reading
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Careless talk hinders progress
When talking about the social purpose of business, loose language results in a loss of focus on the end goal – so here’s a solution. The proposition is simple: that purpose-led businesses and brands outperform the average. Surveys abound with … Continue reading
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The race for impact from sports sponsorship
With record amount of money being spent on sports sponsorship, should we expect a social as well as commercial return? At Corporate Citizenship this week, we assembled a premier league team to discuss whether sports sponsorship can – and should … Continue reading
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Climate risks – an opportunity for plain speaking, and taking action
An event I chaired this week prompts me to ask – is concern about global warming getting lost in an alphabet soup of new initiatives? Try and make sense of this…. The G20 has asked the FSB to look at … Continue reading
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Do investors care about sustainability?
They say they do, but companies are not good at giving them what they need – or so I found out during a conference we held this week at my consultancy, Corporate Citizenship. Yesterday was a first for us at … Continue reading
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’Tis the season of… too much consumption, and year end predictions
As the year 2017 draws to a close, I’ll hazard a prediction about a rising trend for 2018 – a backlash by consumers about how companies use their data. As I write, here in London the shops are full. Households … Continue reading
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